Alec Bradley has announced the expansion of their Project 40 line with a new maduro option that will see a world-wide release in November.
Project 40 Maduro uses a Mexican San Andrés wrapper, Brazilian habano binder and Nicaraguan fillers, and will be offered in three sizes:
- Project 40 Maduro 05.50 (5″ x 50) Box 24
- Project 40 Maduro 06.52 (6″ x 52) Box 24
- Project 40 Maduro 06.60 (6″ x 60) Box 25
Project 40 gets its name from an assertion that breaks down a person’s happiness into categories, with 50 percent coming from genetics, 10 percent being based on circumstance, and the remaining 40 percent said to be controlled by how that person thinks. “Project 40 is a generally accepted concept in multiple industries with the end goal to find how a service or product can have a positive impact on the mind and body,” said Alan Rubin, founder of Alec Bradley, in a press release talking about the original Project 40 line. “Since cigars bring people together, cause for relaxation and create positive experiences, I asked myself why this concept should not be applied to premium cigars. This was my inspiration for Alec Bradley Project 40,” he added.
Stay tuned for news of Project 40’s availability on Cigars of Habanos.