The Cuban government has undertaken a massive tobacco planting drive in an attempt to increase production of their renowned cigars.
The province of Pinar del Rio, which currently grows some of the world’s finest tobacco, will see an over 20,000 hectares of planted tobacco in 2018. This is an increase of 1,000 hectares from 2017. In total, authorities aim to harvest more than 22,800 tons of tobacco leaf.
Virginio Morales, an official from the state-owned company Tabacuba, told local media that production had been increased across the entire province. Tabacuba is a partner in the joint venture Habanos S.A, which works together with Altadis, a Spanish subsidiary of the British multinational group Imperial Tobacco.
Morales, also stated that the planting drive is being undertaken by both state and private farmers, and that over 5,300 drying rooms will be built to facilitate the increased tobacco production.
Last year, Habanos S.A. saw a global sales hike of 12 percent, generating a revenue of 500 million U.S. dollars. Habanos’ marketing efforts have been increasingly focused on regional and limited edition releases in emerging markets. These new releases are often balanced by product discontinuations, and aficionados will hope that the increased production will result in a more regular supply of their favourite, classic habanos.